Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Dove Whipped Macadamia and Rice Milk Body Cream 10 oz
ATTITUDE Shower Gel, EWG Verified, Plant and Mineral-Based Ingredients, Vegan and Cruelty-free Personal Care Products, Bulk Refill, Peppermint and Sweet Orange, 67.62 Fl Oz
Anomaly Vegan Shampoo + Hair Mask Spa Gift Set | Clarifying Charcoal Scalp Shampoo & Bonding Treatment Mask with Keratin & Quinoa Protein | Sulfate Free | Clear, White, 2 Piece Set
Banana Boat Sport Ultra SPF 30 Sunscreen Lotion, 1oz, 24ct | Travel Size Sunscreen, Banana Boat Sunscreen SPF 30 Lotion, Oxybenzone Free Sunscreen, Mini Sunscreen SPF 30, 1oz (Pack of 24)
NEW Atomy Absolute Cell Active Skin care set
EcoTools New Natural Conceal, Enhance, & Sculpt Trio, Makeup Brushes For Foundation, Concealer, & Brows, Dense, Synthetic Bristles For Sculpting Face, Vegan & Cruelty-Free, 3 Piece Set
Jouer Essential High Coverage Concealer Pen - Medium to Full Coverage Cream Concealer Makeup - Color Corrector for Spot Coverage, Dark Circles and Contour, Honey
Wet n Wild MegaGlo Conceal & Contour Highlighter Stick, When The Nude Strike | Matte | Face Multistick Makeup
Vita Liberata Body Blur, Leg and Body Makeup. Skin Perfecting Body Foundation for Flawless Bronze, Easy Application, Radiant Glow, Evens Skin Tone, New Packaging 








